840 results
Filter results »London-based Travelex launches US marketing campaign
NEW YORK: Travelex, a London-based foreign exchange company, has begun a major integrated campaign in the Americas featuring John McEnroe as its spokesperson.
Atkins Nutritionals taps Magnet AOR as comms chief ponders exit
NEW YORK: Financially troubled Atkins Nutritionals has named Euro RSCG Magnet its new AOR, just as the company's head of PR is mulling a possible departure.
Soda industry touts school ban to quiet obesity critics
WASHINGTON: The soft-drink industry will launch a national outreach effort this fall to publicize its new policy restricting the sale of carbonated drinks in school vending machines.
PR pro mistakenly sends derisive e-mail to columnist he insulted
CHICAGO: The disdain that Ted McDougal, Sears Holdings? VP of PR, feels for a local advertising columnist has become public knowledge after McDougal inadvertently sent a disparaging e-mail intended for a colleague to the journalist himself.
Suzuki US plucks Anson from Hyundai
BREA, CA: American Suzuki Motor Corp. has hired Mike Anson as acting PR manager, snatching him away from rival Hyundai Motor America.
Goodyear hunts for AOR as profits continue upswing
AKRON, OH: Goodyear Tire & Rubber is searching for an AOR that it hopes to begin working with before the end of this year.
Crabtree & Evelyn taps two shops to extend prospects
WOODSTOCK, CT: Specialty retailer Crabtree & Evelyn has hired two agencies to broaden its appeal to younger women by using celebrity tie-ins, special events, and media outreach.
University of CO to perform comms audit
BOULDER, CO: The University of Colorado will spend up to $150,000 for a communications audit to help improve its image after two years of scandals that led to the resignation of its president.
Timex, CO agency start outdoor tour touting watch line
MIDDLEBURY, CT: Timex has hired a Colorado agency, Base Camp Communications, to create an outdoor adventure tour promoting Timex Expedition brand watches.
Survey reveals how best to connect with gay America
NEW YORK: Readers of gay and lesbian newspapers are early adopters of new technologies, travel more than other Americans, and are more concerned about health and fitness, according to a new study commissioned by the National Gay Newspaper Guild.
Article type
- « Any Article type
- News (840)
Author
- « Any Author
- John N. Frank (840)