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Prepping for radio interviews, social media sites, and more

December 29, 2008 | by Beth Krietsch

What should PR pros keep in mind when prepping clients for various radio formats?

AOL picks DKC to raise Platform-A brand awareness

December 23, 2008 | by Aarti Shah

NEW YORK: AOL has enlisted DKC to raise brand awareness for its Platform-A digital advertising business, focusing on media outreach to mainstream press outlets and advertising trade media amid a tough ad climate.

From Twitter: What are you trying to get done this week?

December 22, 2008 | by Keith O'Brien

PRWeek asked its Twitter followers (those who were in the office this week) what they were trying to get done during the languid days before Christmas. This will be updated as more responses come in.

Social media pros form a firm

December 17, 2008 | by Aarti Shah

SAN FRANCISCO: A group of social media specialists have formed AdHocnium, an ad-hoc agency that trains PR firms and clients to use new media.

Interview: Ta-Nehisi Coates

December 15, 2008 | by Tonya Garcia

Ta-Nehisi Coates is a contributing editor and blogger for the 150-year-old, The Atlantic and author of the book The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood. He spoke with PRWeek about his various interests, the recent redesign (in print and online) of the venerable news outlet, and coverage of the black community.

Symantec 'Tweets' its way to a successful conference

December 09, 2008 | by Aarti Shah

Symantec wanted more seamless communication for its Vision 2008 conference, which had about 4,000 attendees. The conference includes an exhibit hall consisting of about 40 vendors.

Growing ease of social media provides help to PR pros

December 08, 2008 | by Ted McKenna

Given all the interest in social networking sites like Twitter and Tumblr these days, it can be overwhelming for PR pros to understand which sites are worth the investment.

Cyber bullying verdict is yet another win for transparency

December 08, 2008 | by Beth Krietsch

After the recent conviction of a woman in a cyber bullying case that took place on MySpace, many in the blogosphere and elsewhere are mulling how the case might affect their use of social networks.

Symantec amid agency review

December 04, 2008 | by Aarti Shah

CUPERTINO, CA: Symantec, the maker of Norton AntiVirus software, is reviewing agencies for its consumer AOR.

Shapiro brings an openness to Mozilla's outreach

December 01, 2008 | by Rose Gordon

Mozilla chose Melissa Shapiro as its first full-time PR pro about a year and half ago, when it was about a week into an RFP for a new US AOR. Most recently, she helped the company set a Guinness World Record in June for the most downloads in a single day.